Why we do it

The pace of change in the world is accelerating at an ever increasing rate.

For the nimble organisation, with a positive futures-consciousness, this means that change presents an irresistible opportunity for the well-prepared.

It's our mission to help make that potential opportunity a reality.

What we do

We're an innovation consultancy based in Cape Town, South Africa.

We help organisations successfully navigate the future by exploring three key questions - what's what...and now what? 

As experienced marketers and trained futurists, we then help light a strategic path towards new business growth opportunities.

Who have we worked with

  • Woolworths
  • Yuppiechef
  • Santam
  • British American Tobacco
  • Dimension Data
  • League of Beers
  • Kitchen Warehouse [Australia]
  • Thundafund
  • Back-a-buddy
  • Aramex
  • IXperience
  • Steel Cut Spirits
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Jonathan Cherry


I am an innovation consultant, strategy facilitator and foresight practitioner.

I work with organisations to systemically explore plausible strategic opportunities and actively assist with the design and creating of preferred futures.

I have more than a decade of practical experience working with client teams - in industries that range from technology start-ups to multinational corporations.

I am currently pursuing my MPhil in Futures Studies at the University of Stellenbosch Business School focusing on the future of the sharing economy in South Africa.

I'm an active member of the Association of Professional Futurists (APF).