Why we do it

The pace of change in the world is accelerating at an ever increasing rate.

For the nimble organisation, with a positive futures-consciousness, this means that change presents an irresistible opportunity for the well-prepared.

It's our mission to help make that potential opportunity a reality.

What we do

We're an innovation consultancy based in Cape Town, South Africa.

We help organisations successfully navigate the future by exploring three key questions - what's what...and now what? 

As experienced marketers and trained futurists, we then help light a strategic path towards new business growth opportunities.

Who have we worked with

  • Woolworths
  • Yuppiechef
  • Santam
  • British American Tobacco
  • Dimension Data
  • League of Beers
  • Kitchen Warehouse [Australia]

Jonathan Cherry


Jonathan founded Cherryflava in 2004.

He's a seasoned marketer with extensive brand building experience at blue-chip multinational corporates as well as at disruptive start-ups operations.

These days Jon consults and speaks to a wide variety of entities, from strategy consulting for technology start-ups like, to scenario planning and the megatrends affecting the future of blue-chip corporate companies like Santam LTD, Dimension Data and Woolworths.

He has a Bachelor of Economics degree as well as a Post Graduate Diploma in Futures Studies at the University of Stellenbosch Business School.

Jon will be continuing his academic journey in 2017 at the University of Stellenbosch with a Masters degree in Futures Studies.